Thursday, February 14, 2008

Logo #185: Madness

Designed by the ever-brilliant Barney Bubbles in 1979 for the "One Step Beyond" 7." Madness? Brighter Death Now? You've crystallized my thoughts eloquently: it's Valentine's Day. Or Valentime's Day, depending on what part of the world in which words like "flustrated," "nucular," "expresso," and "Lemme axe you..." (yes, you may axe me - please make your first blow strong and to the head) drive you entirely too insane. My last girlfriend fell off a cliff and died on impact. Very sad. Oh well, guess that means I'm free for Valentime's Day! Bubbles also designed the logos for Hawkwind and Ian Dury & The Blockheads, which we shall of course examine in a future installment. A beautiful and breathtaking summation of his work can be found here and enjoyed through the coming weekend. On one particularly lovely weekend in summer 1992, 75,000 mad Madness fans danced so hard during a performance of "One Step Beyond" by the reunited band that they caused a tremor of 4.5 on the Richter scale. Is there any other kind of earthquake scale? If there is, it was probably invented by the guy who hangs out with that fifth dentist who recommended eating sugar, and Water, the guy they kicked out of Earth, Wind and Fire.


PG said...


I'm not so sure BB designed that particular logo. Stiff boss Dave Robinson told me recently that Barney didn't have much to do with the label by the time of Madness' ascendance. I'll check it out and get back to you.

BTW did you know that Chris Moreton - who replaced BB as Stiff art director - went on to design for another band spawned by 2-Tone, The Beat, including the logo for their record label, Go-Feet?

David Cotner said...

Medness Central told me it was Barney, but I'm always happy to be proven wrong!