Tuesday, December 18, 2007
Logo #134: Whitesnake
This Holist design, in which the sum is greater than the whole of its parts, was created by Jim Gibson in 1978. Whitesnake dropped the snake logo in favor of a vaguely Romanesque representation of their name that said absolutely nothing. At least with the Gibson logo, they could've branched out into the lucrative custom heavy metal pasta market that doesn't even exist yet. "Here I Go Again" is a rather snazzy track, if only because it reminds me of trying to beat Crazy Climber at the little arcade in an RV park in Pismo Beach in the '80s - come to think of it, this logo is dedicated to the poor guy who got fired in 2002 for playing this song before a game at Comiskey Park in which Indians pitcher Chuck Finley got mad because he was getting a divorce from Tawny Kitaen at the time.