Thursday, September 20, 2007

Logo #56: Pop Will Eat Itself

Clint Mansell, former frontman for Pop Will Eat Itself, explains: "It was designed by The Designers Republic (Nb. they of the Aphex Twin "Windowlicker" LP cover) in the early '90s - probably 1991. But it was a based on a design that probably first appeared in 1989. We worked exclusively with TDR and took the view that PWEI was a corporation and therefore our logos would evolve over time, in much the same way any business does (Coca-Cola, Pepsi, McDonald's, etc)." Mansell himself has evolved into one of the leading new wave of film composers, scoring the films of Darren Aronofsky and many lifetimes away from singles like "X Y & Zee." Pop Will Eat Itself re-formed recently but never truly reformed, opting for insidiousness wrapped in a paisley shirt and marinated in Jaeger rather than forced jollity at the expense of interesting times.

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