Friday, December 3, 2010

Aerosmith: Logo #322

Designed by Ray Tabano in 1971. "Crazy" Ray was the band's original guitarist, designer of Aerosmith merchandise and cultivator of their fan-base. Fired in 1979 by Aerosmith's managers, he now runs a catering company. One stage of life doesn't necessarily follow the other, but it does sound strikingly familiar to other tales of rock'n'roll excess and egress. For all the comparisons with The Rolling Stones that Aerosmith have endured, however, the Stones' logo - lips - was about personal identity. It represented who they were. The Aerosmith logo - wings - was about personal aspirations. It represented where they wanted to go. A rather illuminating article about where Aerosmith did go is here.

The Song of the Moment is "Alice" by Sisters of Mercy.

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