Wednesday, July 11, 2007

Squarepusher: Logo #2

Designed by Alexander Rutterford in late 2001, this emblem for the "Do You Know Squarepusher" LP also briefly appeared on a t-shirt and a press release - both of which are rather rare now. "It's not really used any more," say the good folk at Warp, a record label co-founded by Steve Beckett and Rob Mitchell that began life as an acronym for Weird And Radical Projects. It's a shame because there again is the simplicity of the unifying circle, and then there's the square. Pushed. All hail the underrated rebus. Rutterford, who worked with filmmaker Chris Cunningham on the Aphex Twin's "Rubber Johnny" and Björk's "All Is Full of Love" videos, latterly works for Joyrider, making odd films and apparently having a reasonably good time.

No comments: