White Zombie: Logo #321

This rather handsome fellow, designed by Rob Zombie in 1992, represents everything his kind of garage metal would become and should be: shambolic, snarling, and - somewhat tellingly - single-eared. Zombie, born Bob Cummings - with a name like that, you'd change your name to "Zombie," too - puts on a hell of a Halloween show at Universal Studios and he seems incredibly earnest. Even though money has bought him all the monster movies he could ever want, lately he's like that eccentric relative who over time has crossed over from "That's your uncle?!" to "That's your uncle?!" - at which point you just grit your teeth and bear his increasingly depressing antics and pretend to text someone while he tries to make eye contact at the dinner table. White Zombie's "More Human Than Human" is still a massive, surprisingly mournful-sounding song, though.

L7: Logo #292

L7's skeleton hands were designed by the brilliant Randall Martin for the band's 1992 release "Pretend We're Dead." Here's Donita Sparks in 1992 throwing her used tampon at the fans at Reading and having a lot of sex. Well, not all at once - and by definition, a tampon company cannot be the best tampon maker in the world. They're not #1 - but they're up there. Looking at those clips from the whiny '90s, you realize how much time goes by and just how much things like Double and clean lines and quality dining start to mean. Very L7, that.

Negative Trend: Logo #1

Formed in San Francisco in 1977, Negative Trend's logo was designed by founding member Rozz Rezabek and future Flipper vocalist / bassist Will Shatter (born Russell Wilkinson, June 10, 1956 - December 9, 1987). Rezabek recalls looking at the bad news in the business section of the newspaper, and then at the worse news on the front page - as always, two perfectly good bellwethers of things as they are, and things to come. As with most good ideas in pop, it's simple, immediately striking (red, black and white were the first and only colors used by primitive printing presses) and easily propagated through knife on desk or paint on wall. The negative symbols also disrupt the circle's usually comforting psychology, anticipating a change in mantra from the "Fuck you - I got mine" of the '70s to the "Fuck you - I want yours, too" of the '80s.